Executive Committee

Daniel Binette

Daniel Binette

Managing Director

Daniel joined Lilly in 2000 as a primary care diabetes representative in Montreal, Canada and went on to become a training and development associate; district sales manager and a CNS brand manager. His customer centricity was instrumental to the successful launch of the Bipolar indication in Canada. His next role was sales director for three years before being promoted to VP of sales at the Canadian affiliate for the Biomed division. Most recently, Daniel was next generation customer engagement (NGCE) leader for Lilly as part of the Global Marketing Capabilities team. In this role, he provided a strong understanding of external trends, and potential innovative solutions to address newly identified customer needs. Daniel who is described as a driven, personable and innovative leader, relocated to South Africa in October 2017 to take on the role of MD of Lilly South Africa. He graduated from Laval University in Quebec, Canada where he holds an undergrad in Business and an MBA. Daniel enjoys collaborating across functional groups to maximise resources, exceed established goals and achieve transformational initiatives.

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Andre Westerveld

Andre Westerveld

Elanco Animal Health Country Director

Andre’s career has included roles in R&D, marketing, sales and general management working in pharmaceutical, crop chemical, fertiliser and industrial industries. He studied Pharmacy and then B.Com Economics before spending three years in the UK in R&D. On his return to South Africa he worked for Dow AgroSciences in product development, then moved into the marketing department and later into sales, while also completing an MBA. Andre spent a few years as General Manager in the fertiliser industry working for Yara in the Sub-Sahara Africa region, during which time he became involved in the African Green Revolution (AGR). Andre then moved to 3M managing the industrial business. He joined Elanco as Country Director in January 2014.



Belinda Bhoodoo

Belinda Bhoodoo

Corporate Affairs and Market Access Director

Belinda has over 18 years of experience in the pharmaceutical industry, having started her career as a sales representative. Belinda joined Lilly in 2004 as a district sales manager and was responsible for leading and managing a sales team focusing on the CNS product group (bipolar, depression and ADHD). She then took an assignment in marketing and managing Lilly’s men’s health products. Belinda then became the affiliate’s Six Sigma Black Belt, leading various projects across the affiliate and region.

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Yassine Bouajaja

Yassine Bouajaja

Director: Sub-Saharan Africa

Yassine joined Lilly shortly after completing his MBA at Al Akhawayn University in Ifrane, Morocco. Armed with additional degrees in finance and business administration, his initial responsibilities included business planning and analysis across the North-West Africa region. He was appointed as Accounting Manager for the Middle East and Africa where as part of his duties, he managed a team of 12 accountants across the MENA affiliates. He was then appointed finance director for Saudi Arabia in 2007, where he focused on business planning, managing affiliate results and recruiting and developing a finance team. Before his current appointment as director for sub-Saharan Africa, he fulfilled the role of country manager for Morocco, Tunisia and French West Africa from 2011 to August 2013. Yassine speaks English, French and Arabic, and invests his free time in travelling, trekking and diving



Vinesh Pramlall

Vinesh Pramlall

Marketing Director

Vinesh joined Lilly in 2009 with 26 years of pharmaceutical experience. With several qualifications in business and marketing, he also completed his Masters of Business Administration in 2002. Since joining Lilly, Vinesh has taken on the roles of Cialis Brand Manager, Diabetes Lead Manager and several marketing roles. With a deep understanding of strategic management in the pharmaceutical industry, Vinesh is accountable for all marketing- related responsibilities.

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Aneesa Sheik

Aneesa Sheik

Medical Director for South Africa and Sub-Sahara Africa

Aneesa qualified as a medical doctor from the University of the Witwatersrand. Aneesa worked in the paediatric department at Chris Hani Baragwanath Hospital and later joined the HIV clinical research group, conducting clinical trials in paediatric and adult HIV and TB before joining the pharmaceutical industry in 2008. She started her career at Lilly in 2012 and was appointed as Medical Director: South Africa and Sub-Sahara Africa in 2014. Aneesa is responsible for all medical and regulatory activities within the affiliate including clinical operations.

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Edgar Woodman

Edgar Woodman

IT Business Engagement Manager

Edgar started his career at Lilly in August 1999 as a territory operations administrator. Over the past 17 years at Lilly he has been responsible for various aspects in the IT realm. Edgar currently leads the IT team supporting South Africa and Sub-Saharan Africa while also working on projects in other regions. With many years of experience, Edgar successfully acts as the bridge between technology and enabling business.

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Barry Alan Wren

Barry Alan Wren

Finance and HR Director for South Africa and Sub-Sahara Africa

Born and schooled in Zimbabwe, Barry moved to South Africa to study at Rhodes University, majoring in Accounting and Commercial Law. He qualified as a Chartered Accountant with PwC, working in both Assurance and Transaction Services.

Barry started working at Lilly in April 2015 and has spent the majority of his career in the healthcare industry. He has experience in Finance, Business Development, Sales and Marketing, Human Resources and General Management.

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